Buzz Bingo came to us for help launching a new concept in online bingo - Customers can now enjoy the experience of Britain's Biggest Bingo Club from wherever they are.
We were asked to capture the live experience, the big wins and the live bingo format into a suite of content. The content needed to communicate the essence of the Live Bingo experience clearly and characterfully, with enough creative flex to scale up into an integrated online campaign.
Buzz needed content that could strike a fine line between hearts and minds. On the one hand, we needed to show the viewer how the platform works, but we also needed to throw a generous pinch of Buzz Bingo's character and personality. It was vital we blended together the fun and the format into something viewers could understand on any screen size.