B2B Brand Film

Fat Free xCartwright Pickard


The Brief

Research-led designers and architects, Cartwright Pickard asked us to create a positioning campaign that shone a light on their unique research-led DNA. Cartwright Pickard needed a manifesto film. They needed to take a stand against the industry and society’s outdated approaches, and let the world know about their unique solutions.


Our approach

We wrote a script that spoke from the heart, and not the head, showing Cartwright Pickard’s passions in using insight to create a better future for our families, our co-workers, our investments, and our planet. Using a combination of filmed footage and typography, and paired with a relaxed, but heartfelt voiceover, the result is personal and poignant.

Don't take our word for it
We needed a brand positioning film that would fly in the face of ‘clinical’ videos in our industry. Fat Free's input in crafting the brief and the creativity they brought went way beyond what I’ve experienced with other agencies. What they produced is clever, honest, different, perfectly captures us. Most importantly, it drove a 42% increase in web traffic. I’ve already recommended Fat Free and started another two projects off the back of the success of the first. "
Toby CopeHead of Marketing and Communications at Cartwright Pickard
The Team —


Creative Director / EditorNeil Rostance
Creative Neil Rostance, Betty Barrucco, Ciaran Grant
ProducerKat Brown
Colour / Sound Ciaran Grant
Animation Mike Choo
DoPJack Booth
Assistant CameraSeb Hawkins
Exec Producer Kate Rostance