Fat Free xCartwright Pickard

Research-led designers and architects, Cartwright Pickard asked us to create a positioning campaign that shone a light on their unique research-led DNA. Cartwright Pickard needed a manifesto film. They needed to take a stand against the industry and society’s outdated approaches, and let the world know about their unique solutions.

We wrote a script that spoke from the heart, and not the head, showing Cartwright Pickard’s passions in using insight to create a better future for our families, our co-workers, our investments, and our planet. Using a combination of filmed footage and typography, and paired with a relaxed, but heartfelt voiceover, the result is personal and poignant.