Everyday Adventure
Fat Free xHaibike
— 01
The Brief
- Inspire UK-based leisure riders to enjoy the love of bike riding, off road
- Tell a stories of adventures and making memories
- Widen the appeal of Haibike beyond extreme eMTBers
— 02
The Challenge
- How can we balance product specification with the ride experience?
- How can we target leisure riders without diluting the core brand tone?
— 03
Our Approach
- Juxtaposing elements between fast and slow, serious and silly and big power, low effort
- Give authentic and believable moments to anchor the ability levels of the riders on screen
- A rhythmic and tactile editing style to build momentum and connect stories
The Team —
Credits
Executive ProducerKate Rostance
Director/EditorNeil Rostance
ProducerAshley Gardiner
Director of PhotographyWill J Carman
Camera AssistantTodd Franklin
Next project
Fat Free x Raleigh