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Everyday Adventure
Fat Free x
Haibike
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— 01
The Brief
Inspire UK-based leisure riders to enjoy the love of bike riding, off road
Tell a stories of adventures and making memories
Widen the appeal of Haibike beyond extreme eMTBers
— 02
The Challenge
How can we balance product specification with the ride experience?
How can we target leisure riders without diluting the core brand tone?
— 03
Our Approach
Juxtaposing elements between fast and slow, serious and silly and big power, low effort
Give authentic and believable moments to anchor the ability levels of the riders on screen
A rhythmic and tactile editing style to build momentum and connect stories
The Team —
Credits
Executive Producer
Kate Rostance
Director/Editor
Neil Rostance
Producer
Ashley Gardiner
Director of Photography
Will J Carman
Camera Assistant
Todd Franklin
Next project
Fat Free x Raleigh