Flagship Product Film

Fat Free xRab

01

The brief

Rab needed a seriously big impact film to launch a flagship product, Mythic Ultra. A super lightweight sleeping bag using pioneering, world-first Thermo Ionic Lining Technology, this little bag packs a seriously big punch, suitable to use in freezing conditions down to a crazy -8’C.

The campaign needed to stand out across paid social, but also needed to be hard-working within an e-commerce and retail environment.

02

Our approach

The market was completely saturated with complex 3D, using epic zooms to highlight innovation. To create stand-out, we wanted to push Rab’s technical product films into new territory. Looking to technology brands for inspiration, but understanding the need to get the balance right between awe-inspiring visuals, technical details, and avoiding overload.

Using a studio-based live-action shoot and stop motion incorporating a probe lens paired with a mixed-media animation style with a confident and characterful type treatment, we set out to create a visual interpretation of key features, rather than a logical, detail focussed approach.

Don't take our word for it...
"Fat Free is truly a delight to work with, they are professional, organised, and most importantly incredible creative thinkers. We approached Fat Free with a highly technical product and a rather complex brief. The team was able to take on board all of our thoughts and form these into a spectacular piece of content. Creating beautiful visuals whilst maintaining our brand values and effectively communicating key technologies."
Sarah ShawCreative Brand Manager at Rab
The Team —

Credits

Creative DirectorNeil Rostance
Producer Kat Brown
DoPDavid Stewart
Assistant Camera Matt Hodgen / Farhan Naushahi
Editor Neil Rostance / Ciaran Grant
Animator Neil Rostance / Sam Pillar / Mike Choo
Sound Designer Dexter Prior
Exec Produer Kate Rostance
Next project
Fat Free x Rab