Centros - More. To explore.

Fat Free xRaleigh

01

The Brief

The Raleigh Centros is the ultimate companion for multi-day adventures. But how to you showcase this to an audience who may never put "holiday" and "bike" in the same sentence? We needed to create content that showcased how the Centros was an effortless addition to adventure, taking the pain out of bike-packing or bike-touring with an electric motor and comfort from the ground up.

This project was filmed in North Wales over two days, with the mighty Snowdonia range giving us the rarest and finest blue skies for our filming window.

"Fat Free delivered a video that retains the joy of the Raleigh brand but demonstrates the more serious capabilities of the Centros. The end product is a cool, sophisticated and informative video that demonstrates the epic battery life, effortless cycling and makes the viewer want to head out on their own exciting adventure."

Kat Thomson, Product & Content Executive

The Team —

Credits

Director/Editor/AnimationNeil Rostance
Executive ProducerKate Rostance
ProducerAshley Gardiner
Director of PhotographyWill J Carman
Camera AssistantTom Laxton
Stills PhotographerGuy Bettison
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Fat Free x Raleigh