Fat Free xRaleigh

Raleigh approached us to create video content for a new social ampaign inspiring kids to drop the tech and pick up a bike. 

Raleigh have a vibrant and exciting brand direction. Their tagline is "Grab life by the bars", and we bought that sentiment to life through three separate stories that brought together games, missions and quests, children's imagination and their love of cycling. 

"When it comes to fun, we don't mess about" 

What we know from working with kids is that they don't stand still. They move fast and play hard. So we put away the big fancy cameras and got out the Go Pros, showing the world through the eyes of a child. 

Alongside that, we brought in animated elements showing the child's imagination coming alive around them, using the bright bold colours of the brand book.