Serious Fun Social Campaign

Fat Free xRaleigh


The brief

Raleigh approached us to create video content for a new social ampaign inspiring kids to drop the tech and pick up a bike. 


Our approach

Raleigh have a vibrant and exciting brand direction. Their tagline is "Grab life by the bars", and we bought that sentiment to life through three separate stories that brought together games, missions and quests, children's imagination and their love of cycling. 

"When it comes to fun, we don't mess about" 

What we know from working with kids is that they don't stand still. They move fast and play hard. So we put away the big fancy cameras and got out the Go Pros, showing the world through the eyes of a child. 

Alongside that, we brought in animated elements showing the child's imagination coming alive around them, using the bright bold colours of the brand book. 

Don't take our word for it...
Working with Fat Free is like having an extension of your inhouse team. The guys really took the time to understand the needs of our brief with real pride, passion and enthusiasm. The end result far exceeded our expectations. Fat Free are fun, professional and innovative. Highly recommended!
Michelle Jakeway, Head of Marketing, Raleigh UK
The Team —


Concept development, Creative Direction, Edit & Motion Graphics Neil Rostance
Producer Ash Gardiner
DoPDavid Stewart
Production AssistantBarrie White-Miller
Exec Producer Kate Rostance