Raleigh approached us for help launching their "Stride" range of eCargo bikes in July '21. Electrically powered, Stride bikes can carry babies, children, dogs and light goods in the cart at the front. They're a really practical urban mobility solution: a sustainable alternative to a car, easy to ride and super flexible.
They needed powerful launch campaign materials that resonated with a wide audience range across families, environmentally aware urban dwellers and independent businesses.
We understood the viewer needed a clear view of the product and the problem it solved. We needed a solution that gave the premium feel, and diversity of use but left room for personality.
Our approach was to ensure every shot had movement, every cut felt like keeping up with the momentum of the product.
For this, we needed a bit of help from our good pals at Uppercut and their CineBike beast for some ultra-smooth tracking shots.
This was paired with bouncy split screens and action-matched moments to link the journeys together.
The final layer on top? Simple, striking typography in a flowing and playful way using Raleigh brand colours.