Brand Film That Packs a Punch

Fat Free xThe Edge

01

The brief

The Edge had seen the work we'd done with Wattbike and thought we'd be a good fit to collaborate on a top-level brand film for their Human Performance Lab. 

It needed to play nicely across multiple channels, and be appealing to both their core audience, as well as a wider, more diverse secondary audience. 

02

Our approach

We created a cool, confident, and rhythmic manifesto that highlighted how performing at your best in life is full of beats of insight, knowledge, and progression. We brought the data and lab environment to life creatively and visually, using a mixed-media showcase to create a momentum-filled video full of purpose and direction. 

Don't take our word for it...
Working with Kate and Neil has been nothing short of a pleasure. Their professionalism and attention to detail is second-to-none, and I am absolutely delighted with the finished product. I cannot recommend their services more highly, and will definitely be using them again!
Scott Robinson MD, The Edge Human Performance Lab
The Team —

Credits

Creative / Edit / Animation Neil Rostance
Sound Design James Rogers
Exec Producer Kate Rostance