The University of Nottingham is launching a sector-leading digital engagement programme, partnering with Adobe, Microsoft and Accenture to deliver the most ambitious digital transformation in the university's history. They asked us to support them to recruit the best developers, designers and change-makers to join the team, through video content. This needed to work well on social, but especially to thrive and stop thumbs in a LinkedIn feed setting.
We were asked to make one hero edit, but we're not very good at doing what we've been told when we see the opportunity to make the creative work harder.
We pitched back an approach that let us hit the brief for the hero edit they'd requested, and also factored in some shorter videos that could be targetted specifically for certain job roles. So, we delivered 5 videos. For the budget of one.
Our creative approach was underpinned by three ingredients:
A grounded, confident voice-over. A top-level script focusing on the potential, not the need.
Targeted, specific language through typography relating to high-value topics candidates would be attracted to
A vibrant, thumb-stopping animation style that builds on the current UoN illustration tone